Here are the best Shopify benefits to help boost your online business:
Easy to use
Starting a Shopify store is very easy, and you can start your online store after creating an account. Whether designing new themes or using already made Shopify themes, the store-building process can be done quickly. Shopify is used to expand the services of businesses with a simple solution. Shopify provides everything that you need to become successful online. Such as website hosting can be done with no stress.
You don’t need technical skills to start your online store though technical skills expand opportunities for your store customization. You need an account, subscription, custom domain (not necessarily technically), and products to create a store.
Shopify Offers Security
The eCommerce store must be secure, and all the data should be protected; the Shopify store ensures the security of your data. It is safe for your online businesses. 99.8% uptime, promised by Shopify, is the reliability key for the online store. Your customers can reach and make a purchase from your online store at any time worldwide. The SSL certificates provided by Shopify ensure your store’s security and trust. Millions of businesses, including small, medium to large companies, prefer Shopify for their online businesses.
Improved themes
Shopify provides you with eight professional and beautiful themes serving different purposes, like if you are selling a single product or a product line. For starting an online store, these are free themes you can use; you can customize more themes later on. These free themes are made to get the best experience for customers to boost online sales. You can purchase premium themes to improve your themes according to your brand. Premium themes may cost you $140 – $180 and can be fully reviewed before making a purchase. Paid and free Shopify themes are fully optimized and responsive. You can also design dedicated landing pages for online marketing campaigns to significantly increase conversions.
Mobile Friendly
Ecommerce has overtaken mobile, and 72.9% of all e-commerce is mobile. Mobile searches are on the rise, and having a mobile-first experience is important for a successful online store. In 2019, Shopify merchant traffic was 81%, and 71% of orders were placed using mobile. Shopify themes are mobile-friendly, which is a huge advantage when designing your page. You can also manage Shopify from its mobile app, making it easy to manage on the go.
Shopify Apps
To run an online store, Shopify is mostly feature-ready, but it also has some limitations. These limitations can be decreased using apps from the Shopify App Store. Shopify app store has all the features that every online business needs. You can try out features to see what’s needed to run your store. The app features marketing, SEO, conversion optimization, upsells, customer support, fulfilment, inventory management, analytics, and more. You can access paid and free apps, and paid apps are included in your Shopify billing with monthly subscriptions.
Customer support
If you are just starting an online store, you may be overwhelmed, and Shopify’s customer support is a huge plus for you. Customer support is available 24/7 via chat, email, or phone. They ensure that your store is always online and are ready to help with any queries. The store owners’ community can help you with feedback and support in the Shopify Community Forums. Shopify resources greatly help to learn new aspects of running online businesses. You can read blogs about marketing, sales, and success stories.
Shopify Analytics
A great advantage of Shopify is that it collects user data for analytics. Shopify analytics dashboard provides user data that you can utilize to measure your Shopify store results. Shopify analytics automatically tracks key conversions in your online store funnels: “Add to cart, reached the checkout, and sessions converted” are important to measure your online store effectiveness. By reviewing your conversion funnel metrics, you can improve and boost sales. Shopify analytics session identifies the visitors’ activity. Shopify collects and displays various matrices such as total sales, orders and products, store conversion rate, returning customers rate, average order value, and much more. You’ll know how your online store is doing by regularly tracking such metrics.
When exploring Shopify analytics, review the “Reports” tab to know your online store’s activities. You can use Shopify analytics alongside other web analytics tools. Shopify analytics is more level-headed data and only shows sales-oriented metrics. To deeply understand your visitors, you must have other analytics tools available.
SEO
Search Engine Optimization is the main traffic driver, and it is important to have a strategy for optimization and sales for online stores. For the SEO success of your store, it will require you to invest time and follow a process to create an online store relevant to important keywords. Overall, Shopify SEO is an advantage because it is easy to use and can be followed with basic SEO strategies. Shopify SEO supports on-page optimization through custom title tags and Meta description configuration in each product and page editor with a simple interface.
